What Up Gangstars - bartybart.com

Saputo asked 123klan to re-brand Jos Louis, a classic Canadian snack cake, in order to make it more appealing to young kids. We went beyond redesigning the box and created an entire family of puppet characters who represented the brand in the community. Our main character, Jay, created his own blog where he would talk about the parties, events, locations, and restaurants, basically anything cool that was going on in the city. To promote the blog; what up gangstars, we created limited-edition stickers that came inside the box, bringing back that childhood excitement of finding the toy inside the cereal box.